Contacts & Contracts
By Kris Lamey, April 5, 2021
© 2020 – Present, Kris Lamey, Inc.
NAVIGATION
Looking for the perfect audience on social networks can feel a little like showing a home: you’ll get a lot of traffic, but the goal is to find the one person it resonates with to make it a lucrative prospect. If you’re considering – or have even started- using LinkedIn as a way to increase your reach professionally, these five insider tips can help you make the most important listing, you, into a property worth a second look.
Sell YOU So You Can Sell THEM
Communicate what you offer. Do you primarily work in residential, commercial, or a mix of both? What geographical radius do you work within? Do you specialize in certain specialty listings – townhomes, single-family, investment properties? The more you discuss and use the keywords that relate to your target audience, the better your chances of finding a great client fit.
Create “Curb Appeal”
Make sure your professional image is properly ‘staged.’ Just as you wouldn’t show a home that was full of the current owner’s photographs, dirty laundry, and clutter, make sure that your name, professional page, and anything associated with your “LinkedIn Persona” doesn’t present the wrong impression. Avoid religion, politics, and other potentially polarizing topics to keep your audience engaged and willing to engage with you.
Put Out Your Signs
Make sure your potential customers know you have a LinkedIn. This seems like a pretty straightforward step, but a lot of LinkedIn users in the realty community often overlook this point. Put your LinkedIn on your business cards, flyers, brochures, and especially your website. Many realtors’ websites are wholly or partially controlled by webmasters, listing agencies, and so on, but you always have complete control over your LinkedIn profile: an understated benefit.
Rely on Your Agencies
Clear any association, membership, or connection mentions with the appropriate individuals or agencies. If you work with a listing agency or group, they may have certain expectations and standards for your social media presence – LinkedIn included – or, better yet, they may have posting-ready high definition images of badges and logos available to spruce up your LinkedIn page and make it more professional.
Set Up an “Open House”
Sharing is caring. Unlike some social media platforms like Facebook and Twitter, LinkedIn still retains its strength as a network-rich environment, which means you’ll need to interact with peers and potential clients. Share interesting news-related stories, comment on your industry peers’ posts, and put out informative creative content on what you do for your clients and the favor is likely to be returned. In other words, give your prospective clients a reason to check you out!
Sales may be about the property in the strictest sense of the word, but the journey to that sale can be just as important as the home itself. Making your expertise available, appealing, and well-situated to capture attention is just as important as showing the right home to the right client. If you’ve been treating LinkedIn as a chore or worse, ignoring it entirely, it’s time to start using this free networking site as the powerful resource it is for your realty business, your clients, and your professional reach.
